As last year at same the period Garnier BBDO contact me to cover the Marathon held by JW Mariott Guanacaste.
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More here.
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Late August 2010 the JW Marriott Guanacaste Resort & Spa, organized a Marathon for its staff in benefit of the Shelter of the Patronato Nacional de la Infancia in Santa Cruz, Guanacaste. The activity took place in Hacienda Pinilla and amongst the participants was the aclamated athlete Gabriela Traña, who was the inspiration of approximately 50 runners who each gave their biggest effort for a child´s smile. From early hours, the kids of the Patronato were present in the hotel to support the runners whom participated in two races, 6 and 10 kilometers.
The funds raised from the suscriptions will be destined to buy toys, school supplements, clothes and shoes for 14 children, boys and girls of ages between 0 and 12 years. On September 9, Children´s Day, representatives from the Resort will organize a party where they will give away the items to the kids of the Shelter.Francisco García, General Manager of the Resort commented that this year, the staff was very motivated and prepared better than last year. The physical resistance is important but the will to support the children was without a doubt the best incentive to run either the 6 or 10km.
“Organizing this kind of activities, allows us to interact with local people and that represents a fundamental and basic practice for our development. In the way we support the growth of our towns and local areas, that’s the way our hotels will become more successful”.Garcia also mentioned that, the Resort will keep on promoting this kind of activities that benefit different causes of the area.“We are thinking to support other activities for different local organizations. These will depend also from the Resort’s occupancy peaks. Usually the activities will be organized in winter or low season because that is when we can take out time and dedicate efforts for the causes”.
This year was the second time the Resort organizes the Marathon, and it takes place under their Corporate Social Responsibility Program. This year, the staff was motivated by the presence of Gabriela Traña, who shared all her support to the runners and encouraged them to keep on to the finish line, despite the high temperatures and humidity. “I feel honored to have been invited and its a pleasure for me to serve as the Guest of Honor of the activity. I think that this Marathon is a small way to help a great institution such as the PANI. When any type of sport is practiced whether you are professional or not, I think it is a sign of effort and sacrifice in order to help others. From my point of view each and every participant in this Marathon is already a winner just for the fact of participating in the event”, mentioned Traña.The JW Marriott Guanacaste Resort & Spa, is a luxury resort that works under the franchise agreement that the company suscribed with Hotel Real de Pinilla, S.A., a branch of Real Hotels & Resorts of El Salvador.
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